Course Syllabus

 

Course Description

Mastering the Art of Digital Visibility: A Comprehensive Guide to SEO Writing

In today's digital age, the pen is mightier than ever, and the realm of SEO (Search Engine Optimization) is where its true power is harnessed. Welcome to our transformative course, designed to illuminate the intricate world of SEO writing—a realm where words don't just convey messages but also pave the path to visibility in the vast digital expanse.

The term SEO resonates profoundly in the corridors of digital content creation. Whether you're an existing freelance writer or are teetering on the edge of diving into this lucrative world, understanding SEO is the game-changer. SEO is not just an acronym; it's the bridge between your content and its potential readership, ensuring your work isn't just a mere whisper in the chaotic web but a clarion call heard across search engines.

Let's demystify this: When content is SEO-optimized, it earns the spotlight in search engine results, regardless of whether a user's platform of choice is the ubiquitous Google, the ever-reliable Bing, or niche engines like Epic Search. And with a plethora of search engines available (yes, there are over a hundred!), it's imperative to master this craft.

A hard reality to digest: even if your content is Pulitzer-worthy, without SEO, it risks languishing in the obscurity of the web's back pages. And in a world driven by instantaneous results, a position beyond the first page of search results could spell doom for your digital endeavors, especially if you're in the business of selling products, services, or ideas.

Our course isn't merely an introduction; it's a deep dive. As you journey through each module:

  • Understanding the SEO Ecosystem: Gain a holistic view of how search engines work and why SEO is indispensable in the digital content playbook.
  • Practical Assignments: Engage in real-world SEO writing tasks, simulating challenges you'll face in the professional arena.
  • Evaluation Beyond Grammar: While impeccable grammar is a given for writers, our primary focus will be assessing your SEO prowess. After all, in the digital domain, visibility is as crucial as vocabulary.
  • Speak the SEO Language: By the culmination of our course, SEO jargon will feel like your native tongue, empowering you to seamlessly liaise with clients and digital professionals.

The horizon of the digital realm is vast, but with the right SEO skills, you can etch your mark. This course isn't just about learning; it's about empowerment. It's about ensuring that in the cacophony of the internet, your voice stands tall, clear, and resonant. Dive in, embrace the world of SEO writing, and let your digital journey be one of impact, influence, and inevitable success.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what SEO Copywriting is.
  • Describe White Hat SEO vss Black Hat SEO practices.
  • Describe what proper keyword density is for White Hat SEO.
  • Describe what it takes to become an SEO Copywriter.
  • Summarize methods for SEO web page optimization.
  • Summarize the use of the inverted pyramid in SEO.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment 1 points
Lesson 1 Exam 5 points
Lesson 2 Assignment 100 points
Lesson 2 Exam 5 points
Lesson 3 Assignment 100 points
Lesson 3 Exam 5 points
Lesson 4 Assignment 100 points
Lesson 4 Exam 5 points
Lesson 5 Assignment 100 points
Lesson 5 Exam 5 points
Lesson 6 Assignment 100 points
Lesson 6 Exam 5 points
Lesson 7 Assignment 100 points
Lesson 7 Exam 4 points
Lesson 8 Assignment 100 points
Lesson 8 Exam 4 points
Lesson 9 Assignment 100 points
Lesson 9 Exam 5 points
Lesson 10 Assignment 100 points
Final Exam 43 points
Analyzing Enviromental Factors and other Strengths and Weaknesses in Strategic Planning
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